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France's favourite brand

Vacances Bleues in Capital magazine's top ten


So all this love was mutual... Thank you

And that's two!
For the second year running, Vacances Bleues has been voted France's favourite brand. A second time, it's no longer a coincidence...

This news rewards the efforts of the group's 700 employees, a label that demonstrates your satisfaction.

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Vacances Bleues, voted the French people's favourite brand

This is the second year in a row that the Group has been included in this list, in the category of holiday villages and clubs in France. This label is the result of a survey carried out by an independent organisation, involving 20,000 people, which assesses the quality of our welcome and services.

This award is particularly heart-warming for us after a health context that has shaken up the tourism sector. A particularly satisfactory score, proof of the quality of the various services provided in the 25 Vacances Bleues hotels, clubs and residences in France.

Thank you, dear customers, for showing us your satisfaction and for contributing to the development of our group's reputation.

And we don't stop there... We have also been elected Diversity Champion 2022, which testifies to the company's commitment to the fight against all forms of discrimination.


A word from the Chairman

This ranking, for the second year in a row, confirms the relevance of our positioning Des lieux & des liens and the quality of our products.
Jérôme VAYR
Chairman of the Management Board Vacances Bleues

The Capital ranking in detail

Each year, the magazine Capital publishes in its November edition, the annual ranking of the French people's favourite brands, including those in the tourism sector.

In collaboration with the research institute Statista, a survey was carried out among 20,000 people, based on 3 criteria

  • The degree of attention to meet their expectations
  • The level of expertise of the answer given
  • The desire to recommend the company to their friends and family

The 20,000 people surveyed gave a score from 1 to 10 on each of these items, thus defining a final score for the brands visited over the last 3 years.